How to Grow Your Business Using Your LinkedIn Profile
Good marketing and advertising strategies are necessary to grow your business. Social media sites are an excellent way to engage in effective, low-cost inbound marketing. Because LinkedIn is a professional social media platform, it has a much greater potential to be used as an effective business growth tool.
Develop and Maintain Your Business’ Profile
It may sound obvious, but just having a Linked profile for your business is the first important step towards using the site’s potential for growth. If you have other websites or social media sites associated with your business, you should strive for consistency in the look, colors and content of your LinkedIn profile with your other profiles. This helps to develop brand awareness that is crucial in a successful marketing campaign. While having a clean, crisp profile is a good first step, maintaining the profile on nearly a daily basis is required. If you have ever stumbled across another business’ social media site that has had no activity for weeks or months, it gives the impression that the business is not operative. You want to avoid this at all costs because having an inactive LinkedIn profile can be more detrimental to business than not having one at all.
Finding Your Target Demographic
What sets LinkedIn apart from other social media sites is the fact that it’s built for professionals. Because LinkedIn users post their resumes on their profiles, you have a very effective tool for finding and targeting a very specific demographic. Specific industries or job roles can be targeted so reaching out and developing connections within your industry guarantees that your marketing efforts are being aimed at the exact group of people who are most likely to respond.
Showcase the People in Your Business
People generally prefer to connect with a person before a brand or product, and LinkedIn is perfect for getting the faces of your business out there for potential customers to connect with. If your business has employees, encourage and help them set up profiles. Be sure that you and your employees (if any) utilize the summary section of their profiles. This is an excellent opportunity to showcase the skills of your employees and develop the trust that is necessary to build a loyal customer base.
Join Groups in Your Industry
Connecting with as many groups related to your business’ industry as possible opens doors for your business. You’ll encounter people who are in need or are interested in what you have to offer. This will also keep you up-to-date with what’s trending and what customers are seeking. LinkedIn has a feature that allows you to filter updates that appear in your feed by the total number of shares. By isolating the most popular posts this way, you position yourself to comment and participate in the most-seen conversations in LinkedIn in your industry. This greatly increases your visibility in an area where your targeted demographic will see. Groups have an enormous benefit on LinkedIn. With that being said, you should start your own group and handpick invitees you find from other related groups. This way, you can govern the content posted so that it is more beneficial to you and your business.
Using High-Quality Content to Increase Visibility and Engagement
Depending on the nature of your business, you should determine how frequently you want to post content or updates on your business’ profile. Each update will post at the top of your connections’ feeds so increasing the frequency of updates increases visibility. However, you don’t want to post fluff because this is off-putting to your connections. Share high-quality, reputable articles related to your business, and make sure your own posts have value to those who will be reading them. Offer solutions to problems or interesting thoughts that will engage the reader. If you have multiple unique postings each day, you will keep your business in a spot where it can be easily found. This is the best way to gain new connections.
Mahvash Saba is a photographer based in New Jersey. She is professional, creative and a pleasure to work with. She specializes in corporate headshots, business portraits, actor headshots, model headshots and photographic creativity.